Hey everyone! It’s Joe here.  I’m a developer at BustedTees ( currently the only developer, though we’re looking to change that!)  and I want to share something pretty cool we’re toying with over here. If you’ve got a website with a goal, you’ve got a conversion rate. In a nutshell, the conversion rate is the number of people who do what you want over the total number of visitors.  For example, if you show a pop-up ad to 100 people, and 5 people click it, you’ve got a conversion rate of 5%.  At BustedTees, our conversion is ‘Buy Something!’ The image above is the tracking for an A/B Test we’re doing.  We’re serving 2 slightly different versions of the site (the A/B part), and tracking which one ends up with a higher conversion rate.  Amazon pioneered this form of testing while building their site. Ever wonder why Amazon seems to change how their site looks and functions so much? It’s because they’re constantly testing and comparing new versions, trying to get users to invest a little more. Our A/B Tests aren’t anything that scale, but we’re tweaking things to see what works best for our users.  Looking at the graph, the orange version performs better.  There’s more to it, dealing with randomness and math, but in general we’re looking at a pretty consistent improvement of 8%.  So our orange version will usually increase our ‘conversions’ by 8%! The crazy thing to me is, buying a shirt is a personal choice, and we’re able to get a actively encourage it.  Whatever we’ve done to the site, it resonates with enough people to influence their buying decision over other people without them realizing it.  I think that’s pretty cool. But, then again, I’m a nerd.

Hey everyone! It’s Joe here.  I’m a developer at BustedTees ( currently the only developer, though we’re looking to change that!)  and I want to share something pretty cool we’re toying with over here.

If you’ve got a website with a goal, you’ve got a conversion rate. In a nutshell, the conversion rate is the number of people who do what you want over the total number of visitors.  For example, if you show a pop-up ad to 100 people, and 5 people click it, you’ve got a conversion rate of 5%.  At BustedTees, our conversion is ‘Buy Something!’

The image above is the tracking for an A/B Test we’re doing.  We’re serving 2 slightly different versions of the site (the A/B part), and tracking which one ends up with a higher conversion rate.  Amazon pioneered this form of testing while building their site. Ever wonder why Amazon seems to change how their site looks and functions so much? It’s because they’re constantly testing and comparing new versions, trying to get users to invest a little more.

Our A/B Tests aren’t anything that scale, but we’re tweaking things to see what works best for our users.  Looking at the graph, the orange version performs better.  There’s more to it, dealing with randomness and math, but in general we’re looking at a pretty consistent improvement of 8%.  So our orange version will usually increase our ‘conversions’ by 8%!

The crazy thing to me is, buying a shirt is a personal choice, and we’re able to get a actively encourage it.  Whatever we’ve done to the site, it resonates with enough people to influence their buying decision over other people without them realizing it.  I think that’s pretty cool.

But, then again, I’m a nerd.